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Monthly Archives: June 2018

Internet Advertising Agencies

It doesn’t sound like an environment conducive to longevity, but herein lies the promise that comes with internet advertising agencies. Being born in the age of the World Wide Web has given these agencies a chance to be on the forefront of the changes that will define advertising for the foreseeable future. Tweaks aside, having an in on the web & understanding how it can work for you makes for a solid foundation.

Though prognostication isn’t necessarily the same as adaptation, the age of the internet has changed all of the rules, and part of this change includes sometimes making bold moves.

Here are three things internet advertising agencies will be doing next year:

Reliance on Customer Data Acquisition and Analysis – Data is where it’s at when it comes to advertising. Not only will it be vital to know how to get this data, but it will be even more important that you’ve got the right people to make the data do more than fill a spreadsheet.

Fighting Over Talent- As such, agencies will try to get the best of the best on their team. Of course, this has always been the case, but the advertising talent today has such specialized skills that getting the right people on staff can really make or break things.

Investing on Education in New Technology – New things such as artificial intelligence are on the horizon. While it may still be working out the kinks, it will be part of the future, which means you’re either onboard or on the sidelines. Agencies will have to invest in their team’s education on this and other technological breakthroughs.

As far as the past is concerned, one thing these agencies will not be doing any longer is trying to operate as independent, freelancing niche groups that are fairly one-dimensional and have more notoriety than substance working for them. In other words, the new kid on the block is usually hot for a while, but at some point, the hype dies down. It’s not easy to feel as though you’re being passed over by the new guy because you are, make no mistake about it. However, internet advertising agencies are also learning that having one foot on the ground isn’t akin to one in the grave – it just means you’re thinking about the future.

Internet Business Mindset

The purpose of this article is to delve into what is a successful mindset.

Motivation to succeed. “The will to win, the desire to succeed, the urge to reach your full potential… these are the keys that will unlock the door to personal excellence.” Confucius. To start in the internet business is difficult without the knowledge about it or the followers on your website. It is a difficult journey to learn, to develop a niche and a website with traffic, particularly with the gurus telling you how easy it is and that they have the answers for you to succeed in a short time. So, on the one hand you are working at building a business which is a slow process, and, on the other hand, you feel bombarded with advertisements about how there are “secrets” as to how you can quickly succeed. That kind of conflict leads to frustration and disappointment. You may ask what you are doing wrong because you are not anywhere near as successful as the experts talking about their products or programs. The answer is that you are not doing anything wrong because this is the building stage where there will be roadblocks and pitfalls. To be successful, you need to believe in yourself-to have faith in your abilities and conviction that you can do it. We become how we think. So, you need the right mindset. It is your choice. Believe in yourself and have the boldness, persistence, dedication and willingness to sacrifice. Willingness is not enough, but it takes work. Knowledge about the internet business is not enough, it must be applied.

Motivation gets you started, and then it is a positive, healthy mindset that keeps you going. It makes you get up in the morning with determination. Once you have the commitment, then determination and hard work will provide the keys to reaching your goals with your business. Work hard and have goals so that you know where you are going and then opportunities will be created. You are going to make mistakes, but have the courage to resist fears and frustrations. Maintain the desire to be successful. What you do today with your business plants the seeds for your tomorrows. Focus on learning and not being defeated by lack of progress or mistakes. Prepare a plan and stick to that plan.

Do not succumb to a negative. When people fail or their expectations are not met they develop a negative attitude that they are a failure and consider quitting. No one can make you feel like a failure without your consent. The reaction should be to work hard and be patient, the rest will follow. Believe in yourself, and you are on the right path. Two or three years from now you will be more disappointed by the decisions you did not make than by what you did.

Procrastination

One of the worst habits that is destructive of success is procrastination. With your internet business, never put off to tomorrow what can be done today because it is wasting valuable time. A day can easily pass when deliberately avoiding what should be done. The best way to get something done is to begin it. Procrastination is often caused by a lack of confidence and people would rather not act than to risk failing. But, successful people say that if you make a mistake or fail at a task, then learn from it and move onto the next task. Success comes in small steps and if you delay today’s success, it will only delay tomorrow’s success. Happiness comes to those people who are not burdened with the weight of procrastination but rather in doing the work before them. Motivation and passion can minimize procrastination. To overcome procrastination, take those small steps each day because thinking about that large step will only foster procrastination. Focus on your work and do not get distracted.

Focus

Someone successful in the internet business does not get their by accident. That person sets goals, does not give up when faced with obstacles and stays focused. Focusing is the key to accomplishing what is necessary. Focus on being productive and not on being busy. Do not be discouraged by setbacks with your business, and choose to focus on the next task without letting that setback affect your objectives.

Always be aware of your priorities and know that distractions are the foremost adversary to the development and progress of your business. Distractions will stop that progress and without a focused mindset there will be slow progress in developing those necessary skills. The challenges of the internet business are difficult but you will succeed if your focus your thoughts on how to overcome these challenges.

Unfortunately, the inability to prioritize and focus contributes to procrastination. Focus on your goals and outcomes-not on the obstacles; and stay focused on your objectives until you reach your goals.
Perseverance

There is nothing in the business field that can take the place of persistence and determination. Determination gives one the commitment to endure in spite of the obstacles that lay before them. Successful people in the internet business have persistence and determination, but they are aware that they sometimes need to analyze and understand where they are wrong, learn from it and make adjustments to their business.

Learning

With your internet business, keep studying, reading and learning, because the more that you learn, the more that you realize how much you do not know. Learn from others by following two or three people on their blogs or posts. Education and learning from others is the key to self-development and empowerment. Have the passion for knowledge about this business and the persistence to keep learning.

Providing value

Your goal should be to provide value in your blogs or posts. Share your knowledge with others. Put yourself in your reader’s place by determining what is of use to them and give them value. Readers can only obtain knowledge with the help of those who possess it. Sometimes we fail to recognize how much and in what ways we can help others by sharing expertise and knowledge. Sharing will enrich everyone with more knowledge.

Passion

Develop a passion for your internet business and it will never cease to grow. Find the niche that interests you because you cannot achieve success unless you like what you are doing. Enthusiasm is one of the most important ingredients of success. When you work at your business, do it with all your might. Put everything into it. Be active and energetic because you cannot achieve success without enthusiasm. It is fun to do the difficult.

High-Converting Webinars

  • Add Interest With a Co-host. They can introduce you and set the stage for excitement when your webinar kicks off. If you are nervous about hosting a “solo” webinar, having a co-host can add an element of interest by making it more interactive. The co-host can ask you questions and make the webinar feel like an informative conversation.
  • Outline Your Presentation. Don’t read your presentation word-for-word from a script. Instead, you want it to feel conversational and connective so there is a natural flow to the presentation.
  • Host Your Webinar in the Middle of the Week. The best days to choose are Wednesday or Thursday for highest attendance. In a study by On24, they found the best time to host your webinar is specifically on Wednesday at 11am PT / 2pm ET.
  • Share Content With High-Perceived Value. It’s important for the attendees to feel like they got something they could implement right away to get results. Don’t make your webinar a pitch-fest just because you have a captive audience. Make sure you share enough “wow” that will get the audience excited and want to go deeper with you.
  • Introduce Yourself to the Audience. Many people probably haven’t heard of you before. Just as you would shake someone’s hand at a networking event and tell them about who you are and what you do, you should let audience members get acquainted with you. Share your compelling story of how you got into doing what you do. Show the credentials, honours, media, and recognition you have gotten for your work in your presentation. Tell them about the books you have written. Your goal here is to get them to feel connected to you and trust your expertise.

 

Creating Profitable Internet Funnel System

1) Types of leads or prospect.

If you are able to bring in qualified leads or educate them in the funnel to raise their awareness, you have higher chance of converting them into customers and also increase the revenue per customer. The best is that you are able to bring in pre-qualified leads and then put them through the sales funnel. For example, you can have a survey collecting both the prospects’ details and also understand their needs. Then, get the sales team to engage those who are qualified to convert them to customers. If you doing it online, you email these qualified leads while you educated the rest of the leads.

2) Product / Service Offering

That’s right, your service and product offering needs to be able to help the customer or at least give them pleasure or reduce their pain. In short, your product needs to be working. The best offer is one that solves the problem for the customers but not one that completely eliminates the problem. If your product helps to eliminate the problem forever, then they will not be repeated customers. This may sound unethical but think about it in the business point of view. In addition, you also want your customers to buy other complimentary products to increase your revenue. As I mentioned earlier, the sales funnel can be a long and deep process. After the customer buys the first product, the tendency of buying other product and more products increase dramatically!

3) Sales process

The third point is the sales process. Your sales team, sales letter or whatever that you are using to communicate with the potential customer to get the sale will affect your revenue. This is a critical part of the sales funnel and you need to make sure that your potential customer is well handled. If you have a sales team, make sure that have enough authority to make certain prices or promotion decisions. This is because you want to close the deal as fast as possible and you do not want to delay their buying decisions or buying impulse. If your sales team has to check with you, it may cause a delay and your prospect may just slip off. However, do provide them with a strict guideline of their power. If you are doing online business, make sure your sales letters are well written and do not fall into the pitfall or giving fake promise. That will ruin your reputation.