While searching for your new freelance marketer, be sure to find someone who understands the concept of blogging and knows how to reach the right crowd. It is a great asset to know how to build an audience, but they also have to know how to reach the correct audience.
Now that they’ve found the correct audience, they need to share the blogs with other social media websites, keeping their content engaging but short. Internet searchers want quick, to-the-point marketing nowadays. Anything too lengthy can lead to boredom. Be sure that your marketer is also creating an e-mail campaign to send to as many followers as possible.
When familiarizing the potential candidate with your business, give them all the features about your business that build authority to you. This will help to attract more clients directly. Include anything you have in the form of interviews, case studies, articles, or any other creative way that you can land on another popular website.
An experienced freelance marketer will also be familiar with selling “your story” and pitching an interesting idea to your readers.
“Guest Posting” is another creative way to expose your business. This involves your freelancer creating content on your business for another website and allowing them to run it for their readers.
And then we have “Content Syndication”. This one is easy. You publish other people’s content on your website, doing them a favor and bringing more traffic to your business. Your marketer will be responsible for sending emails asking if they can re-publish the works of others which is in tune with your business.