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High-Converting Webinars

  • Add Interest With a Co-host. They can introduce you and set the stage for excitement when your webinar kicks off. If you are nervous about hosting a “solo” webinar, having a co-host can add an element of interest by making it more interactive. The co-host can ask you questions and make the webinar feel like an informative conversation.
  • Outline Your Presentation. Don’t read your presentation word-for-word from a script. Instead, you want it to feel conversational and connective so there is a natural flow to the presentation.
  • Host Your Webinar in the Middle of the Week. The best days to choose are Wednesday or Thursday for highest attendance. In a study by On24, they found the best time to host your webinar is specifically on Wednesday at 11am PT / 2pm ET.
  • Share Content With High-Perceived Value. It’s important for the attendees to feel like they got something they could implement right away to get results. Don’t make your webinar a pitch-fest just because you have a captive audience. Make sure you share enough “wow” that will get the audience excited and want to go deeper with you.
  • Introduce Yourself to the Audience. Many people probably haven’t heard of you before. Just as you would shake someone’s hand at a networking event and tell them about who you are and what you do, you should let audience members get acquainted with you. Share your compelling story of how you got into doing what you do. Show the credentials, honours, media, and recognition you have gotten for your work in your presentation. Tell them about the books you have written. Your goal here is to get them to feel connected to you and trust your expertise.