Get endorsed through some local celebrity
Getting a superstar may be expensive and difficult, but you can always get some local celebrity. You must have noticed business owners mostly get global celebrities to endorse their services or products.
Local celebrities are the unsung heroes, who are residents of the same locality such as a teacher and are doing something worthy and positive. Such people can be located easily as they are from your own neighborhood and it is best to contact by email or phone. Follow up such people and acquire honest feedback. These responses will promote your marketing content.
Join LinkedIn group
LinkedIn group is free to create and enables offering professional network useful and vibrant information resource while increasing sales. Do not try to sell anything using this platform.
It takes time and effort, but the goal helps in providing resources and starting discussions. Groups should enable even your members to have network online with other professionals.
Publish on niche blogs
It is tough to reach any major magazine front cover, but creating marketing opportunities and strategies by creating a popular blog is possible. You may also contact the creator of blogs targeting your market and provide ideas on how you can add value to their readers by:
· Demonstrating goodwill by providing a small amount of the service or product to the blog owner for free and this can be gifted to audience. Thus the market can be reached better than just offering information.
· Interview at your site. Send ideas through writing of how they will be useful for readers. Promote your content by enticing the blog manager.
Create YouTube videos
YouTube is a powerful platform for online marketing business. There are over 800 million visitors each month. Merely posting your product videos is not enough; these marketing videos should contain elements such as:
· A call to action
· A headline keyword-researched
· Editorial message that is absolutely clear.
You can capture online videos even through your Smartphone, if the inbuilt camera has features of editing and lighting equipment. If you own a Mac, enjoy doing with iMovie applications. Find online some free software or hire professional editor sites.