Essentially, social media marketing is one of the best ways to get a greater share of the market. This is mostly because consumers are now turning to social media whenever they need to buy something. To ensure you attract more of these consumers, you need to revamp your profiles, accounts and on various social channels so that they can choose to buy from you.
Consider the following steps to increase your social media reach and attract more customers:
1. Understand Your Prospect
Before you join any social network to make sales for your business, ensure you understand your client base. Social media only works when your prospect and clients are on these channels.
Therefore, you should comprehensively research the market. Then find out how many of your target customers are using such sites as LinkedIn, Instagram, Twitter, Facebook and Snapchat. Once you have this information, you can go right ahead and start connecting with your prospects on the respective channels using social media for business.
2. Create a Persona
Spend some time with the channels you are going to use. Then, build up your personal account using your business brand as the online persona. Reach out to your prospects, have conversation with them, and become acquainted with their expectations and norms.
Of course, the persona you create must come off looking professional, trustworthy and likeable. Grow your company and talking about your industry. Retweet them, comment on their posts, share those you find interesting, and answer their question.
When you contribute to these online conversation, you will be adding value to their networks. After that, it will only be natural for them to try find out more about you. At this point, ensure you don’t bombard them with the pitches you have prepared. Instead, get to know them well and identify their particular needs. This way, when the time comes for you to use social media for business/sales, you will know exactly how to approach them
4. Build Relationship
This is important if you are to remain in business over the long haul. Good relationship always turn into dependable leads. People tend to share a lot of information on social media. Therefore, you should monitor them and listen to what they have to say. Eventually, you will be in a better position to engage with them in a more meaningful way.
After developing the relationship, you can start telling your prospects about how your products/service might be something that they need or want.
The worst thing you can do while marketing on social media is to write your prospects and add a pitch and links to your products. Instead inform them that you have a couple of solutions that might help them. This way, they know you actually care about them.